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Stockholm · Brand Builder for B2B Tech

I help you build
the B2B brand other
people wish
they had.

Two decades of B2B marketing leadership. Founding CMO. Keynote speaker. Published author. I help founders and marketing leaders build brands that actually compound.

Work with me About me
Ling Koay — Fractional CMO and Brand Strategist, Stockholm
★ CMO to Watch 2022 ★ Transform Awards Gold 2023 ★ Brand Strategy Top Voice ★ 22+ Speaking Events ★ Power Player in SaaS ★ Published Author ★ 35,000+ Audience Reached ★ CMO to Watch 2022 ★ Transform Awards Gold 2023 ★ Brand Strategy Top Voice ★ 22+ Speaking Events ★ Power Player in SaaS ★ Published Author ★ 35,000+ Audience Reached
What I do

Four ways I can
help you

01 — Fractional CMO

Scale your marketing engine

I help you scale your marketing engine internationally through organizational design, growth system build, and a solid brand platform.

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02 — Brand Advisor

Find your brand strategy

I help you find your unique brand strategy (and taste) that wins the attention and trust of your customers.

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03 — Storyteller

Craft narratives that compound

I help you craft master narratives you can reuse across speeches, social, and media so your story compounds instead of resetting every time.

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04 — AI Marketer

Remove the monkey work

I help you design your marketing systems using AI tools in order to get rid of boring, monkey work from your life.

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By the numbers
20+
Years in B2B marketing
22+
Speaking events
35K+
Largest audience
12
Podcast episodes
About me

Brand builder.
Storyteller.
Startup CMO.

A Stockholm-based Brand Builder with a passion for B2B brands, storytelling, startups and AI. I've spent the last two decades working at the intersection of brand, marketing, and decision-making.


Read my story
What others say

Words from people
who've worked with me

Michael HenrikssonVP & Board Member
Ling has a phenomenal strategic capability combined with a doers approach in getting complex product offerings, into razor-sharp solutions with well-targeted marketing. Her humble personality, enthusiasm, strong inner-drive and ability to work across all levels and professions, are simply amazing.
Dave CorlettBusiness Director
You know when you're scrolling through LinkedIn, and someone just makes you stop. Ling Koay is one of those people. As Chief Brand Officer at Oneflow, she's steered the company's brand in a completely unique and wholly unconventional direction. No mean feat in the SaaS world.
Annie BleeckerCo-founder
What most impresses me about her is her insatiable intellectual curiosity. She has a ton of experience, but still applies the enthusiasm and eagerness to learn of a beginner. This is a rare trait.
Nicola SperaChief Brand Officer
Your words inspired me to take action which will soon become a reality. Thank you for the inspiration.
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Let's build your brand
& business.

I'd love to hear from you →